Insanity Group and Barry's Bootcamp have joined forces to establish IXB, a new talent management agency representing a roster of individuals who are active across the 'health, fitness and wellbeing spaces', focusing on TV, radio, social media, press, and personal brand building.

IXB exclusively represents a host of Barry's Bootcamp trainers, including Sarah Mariko, Connor Minney, Louis Rennocks, Izy George, and Sandy Macaskill, and the agency's co-founder, Andy Varley, commented 'There is no better place to start our new IXB Talent business than with the Barry’s team'.